Introduction to the Digital Economy: Definition and scope of the digital economy, impact of digital technologies on traditional economic models, Key players and stakeholders in the digital economy. E-commerce and Online Marketplaces: Understanding online marketplaces and their business models, Consumer behaviour in the digital economy, Customization, product differentiation and customer lock in, Price discrimination and bundling, Auctions, Payment systems, E-commerce trends and innovations, Managing logistics and supply chain in the digital era.
University of Jos B.Sc. Economics · 300 Level, First Semester · 3 units. Course pack developed with IntelliScan Standards Institute; for review and sign-off by the Course Lead.
- Teacher: Faith Etuh