Introduction to event economics and the Nigerian Event Industry; demand theory and consumer behaviour in events; supply of event services and production inputs; cost concepts, budgeting and break-even analysis; Revenue models and income diversification in events; Pricing Strategies and Value Perception; Market Structures and Competition in event markets; Risks, Uncertainty and insurance in events, Financial management and Cash Flow Planning: Investment, Field studies and excursions, Entrepreneurship and growth of event Firms; Economic Impacts of events and Tourism Development; Sustainability Ethics, and Circular Economy in Events; Government Policy, Regulation and the informal event economy; Nigerian and International event economics.
University of Jos B.Sc. Economics · 300 Level, First Semester · 2 units. Course pack developed with IntelliScan Standards Institute; for review and sign-off by the Course Lead.
- Teacher: Faith Etuh