Understand and keep customers with evidence, using AI as an assistant: design and analyse a survey, segment customers with RFM, build personas you can defend, check AI sentiment labels against your own (including Pidgin), design and test a customer-service chatbot that hands over to a person, and spot churn early while respecting consent.
A full certificate course for Marketing students and young professionals, part of the IntelliScan AI Campus Your Degree + AI programme. Six modules, a practical assignment in every module and a capstone project, all phone-friendly. No programming needed.